Advertising management is a dynamic and strategic discipline focused on planning, executing, and analyzing advertising campaigns to achieve specific marketing objectives. It involves a comprehensive process that begins with defining campaign goals, identifying target audiences, and selecting appropriate channels for message delivery. Skilled advertising managers collaborate with creative teams to develop compelling and resonant content that aligns with the brand’s identity and effectively communicates its value proposition.In the execution phase, advertising managers oversee the implementation of campaigns across various platforms, which may include traditional media like television and print, as well as digital channels such as social media, search engines, and display advertising. Budget management is a critical aspect, requiring careful allocation of resources to optimize reach and impact.