The suggestion could be more precise when it comes to ideal content length and its impact on search engine optimization (SEO). In today’s digital landscape, content creators and marketers seek to boost their rankings in Google’s search results. Hence, one of the most recurring questions everyone asks is the best content length that helps rank higher on Google. Surprisingly, Google has been explicit: the perfect content length is slightly about the word count and more about the content’s quality, relevance, and usefulness to users.
Recently, Google’s John Mueller was asked a question regarding the best content length for SEO on LinkedIn. All the individuals involved in the discussion pushed for precise answers, voiced concerns about Reddit dominating search results, and implied that Search Console should provide content feedback. In reply, Mueller encouraged SEOs to divert their focus and reconsider how they approach content creation.
Ideal Content Length for SEO
The primary issue with this question is that it is focused on how to make content better specifically for Google, which is totally against Google’s algorithms. Nevertheless, the query still has significance, primarily for individuals new to creating content and unaware of the ideal length. At the same time, many experienced content creators usually make the mistake of writing excessively long content that ends up going off-topic.
The question being raised is whether there is a specific content length that helps rank better on Google. The person wanted to understand if writing lengthy, in-depth articles is more effective or if the short but quality content is more beneficial. With so many different views on content strategy, it’s comprehensible why people might be skeptical about the right approach.
Mueller’s Reply Being Questioned
Google’s John Mueller responded to the question smartly. However, some people raised concerns regarding how Google’s ranking decisions can sometimes stop even high-quality and engaging content from ranking.
Mueller’s response emphasized that there is no universally considered ideal content length in SEO. He urged creators to focus on bringing unique value to their content rather than adding more words. Here, “unique value” does not mean adding more images, graphs, or step-by-step guides unless they are genuinely relevant to the user’s query.
Some people raised concerns that even a site with helpful content does not get good rankings in the SERPs due to Google’s favoring well-known sites like Reddit. This highlights some publishers’ confusion about what Google considers when ranking sites and how they can better meet those expectations.
The person who asked follow-up questions told him to provide examples of content that follows Google’s advice to provide “unique value” without adding more words, and it ranks higher in search engines. He expressed frustration, calling this suggestion vague and unrealistic, and wondered how smaller publishers can create helpful content when more prominent brands dominate the rankings.
In answer, John Mueller clarified that pursuing a rigid recipe for creating valuable content is pointless. He compared it to real-world businesses, stating success is about the significance of the products or services offered, not just concentrating on numbers.
The central point of Mueller’s response is that focusing on your audience, rather than Google, is the key to creating “unique value” content. He pointed out that merely copying best-selling books’ word count or imitating popular smartphones’ dimensions won’t ensure success. Mueller stressed that although numbers and data are helpful, they are not the key to making something useful or successful.
Final Note
To sum up, you can only rank higher on search engines if you create ideal content for your target audience rather than Google. At RevoluteX Digital, we comprehend the shift in SEO from simply optimizing for search engines to creating engaging content for your audience. Our proficient team writes unique, valuable content that resonates with users while adhering to current SEO best practices. We help businesses enhance their online presence and rank higher in search results by focusing on user experience and engagement. Let us help you craft content that not only enables you to rank higher but also increases the conversion rate. Contact us today for more details.