Attention educators and school administrators—a significant change is coming to how schools are represented online. Google has announced that starting April 30, 2025, all general education schools will no longer display or collect reviews and ratings through their Google Business Profile.
What’s Changing?
As part of a global update, Google will be removing existing reviews and ratings for general education schools, including elementary, middle, and high schools. Additionally, users will no longer be able to submit new reviews for these school listings.
This move is intended to reduce the number of unhelpful or prank reviews, which often fail to reflect the real educational experience or can unfairly impact a school’s reputation.
Does This Affect My School?
If your institution is categorized under Google Business Profile as a general education school, this change applies to you. This includes:
- Elementary Schools
- Middle Schools
- High Schools
However, it does not affect:
- Pre-schools
- Colleges and Universities
- Vocational or Trade Schools
- Postgraduate Institutions
What Should Schools Do?
Google is advising school administrators to review their business category. If your organization does not fall under the general education category, update your listing to better reflect your institution’s purpose before April 30, 2025.
To do this:
- Log into your Google Business Profile Manager.
- Navigate to the “Info” section.
- Click the pencil/edit icon next to your business category.
- Select the category that best fits your institution.
Why Is Google Making This Change?
Online reviews can be a valuable tool for many businesses, but in the case of schools, reviews can often be misused by students or outsiders. This update is a proactive step by Google to help schools focus on what matters most- education—without the noise of biased or inappropriate online reviews.
Conclusion
If your school relies on its Google reviews as part of its online reputation, now is the time to update your website, social media, and other digital platforms to ensure families and prospective students get accurate information from verified sources.
For expert guidance on managing your school’s digital presence, adapting to platform changes, or enhancing your local SEO strategy, Revolute X Digital is here to help. We specialize in smart digital solutions that keep your institution ahead of the curve.
Stay informed. Stay visible. Stay ahead—with Revolute X Digital.
Jason
We are an Affordable Digital Marketing Agency in Shawnee with budget-friendly solutions to amplify your brand. Elevate your business without compromising quality or cost.