If you’re unable to reply to customer reviews on your Google Business Profile, you’re not alone.
Since July 22, 2026, many businesses and agencies have reported that review replies either fail to publish or display a red error message, even when the user has Owner access. In some cases, replies appear only in incognito mode or when viewed while logged out.
What Happened?
This appears to be a Google Business Profile bug affecting businesses worldwide. At the time of writing, Google has not released an official statement.
What You Should Do
- Don’t panic—this is a Google-side issue.
- Don’t delete and re-post your replies repeatedly.
- Wait for Google to roll out a fix.
- Continue monitoring your Business Profile for updates.
Based on similar past issues, Google typically resolves problems like this within 1–4 weeks.
Final Thoughts
If your business can’t reply to reviews right now, it’s likely not an issue with your account or website. The best approach is to wait for Google’s fix while continuing to manage the rest of your Google Business Profile as usual.
We’ll update this page if Google releases an official announcement or a permanent solution.
— The Revolute X Digital Team
Jason
We are an Affordable Digital Marketing Agency in Shawnee with budget-friendly solutions to amplify your brand. Elevate your business without compromising quality or cost.