How to Optimize Your Google Business Profile Services for Better Local Rankings
Many business owners spend hours perfecting their website while overlooking one of the most important sections of their Google Business Profile—the Services section. Although it may seem like a simple list of what your business offers, your services help Google understand your business and connect you
Continue ReadingHow AI-Powered Google Business Profile Messaging Could Transform Customer Service for Local Businesses
Google continues to invest heavily in artificial intelligence, and one of the most exciting developments for local businesses is the evolution of Google Business Profile (GBP) messaging. Recent updates suggest Google is building a more intelligent messaging experience where AI can assist businesses by answering common
Continue ReadingGoogle Analytics Now Includes Google Business Profile Data
Understanding how customers interact with your business online has always required jumping between multiple platforms. Website performance lived inside Google Analytics, while calls, direction requests, and other local engagement metrics remained inside your Google Business Profile. That separation is beginning to change. Google has introduced a
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