From Gen Z to Gen Alpha: The Next Digital Consumers and How They Think
The last 10 years have evolved the online world along with people’s relationship to it. Gen Z (born roughly between 1997–2012) emerged as the most tech-savvy, straightforward, and effective group of customers. However, as Gen Z moves into young adulthood, Gen Alpha (born after 2013) era
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The Ultimate Threads API Sales Funnel for Ecommerce Brands
The introduction of the Threads API Sales Funnel and native shop integration has transformed Threads from just a conversation app to a sales channel. For brands, creators, and ecommerce marketers, this development presents a direct path from discovery to purchase without leaving the app. In this
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Emotional Branding in the Age of AI – How to Stay Human When Automation Takes Over Marketing
Artificial Intelligence, more commonly known as AI, has quickly emerged as one of the most powerful marketing technologies today. AI provides automation, personalization and efficiency better than ever before. From answering customer enquiries with chatbots to automating ads that optimize real-time campaigns, it revolutionizes how brands
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How ChatGPT Traffic Compares to Google Referrals
In the dynamic realm of digital outreach and web engagement, an unexpected contender for driving visitor traffic is making its presence felt – and it’s not a conventional search provider. With the proliferation of advanced conversational AI platforms, such as ChatGPT, businesses are increasingly observing website
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Ethical Growth Hacking: Scale Fast Without Losing Trust
Growth hacking has become a widespread term in business, all about innovative, unexpected ways to boost growth fast. Although it can be highly effective, it’s often blamed for pushing the boundaries of ethics, sometimes leaning on manipulative or deceptive tactics. That’s where ethical growth hacking comes
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Unlock Micro-Moments Marketing for Instant Results
In our contemporary digital age, attention has become the most practical commodity – and for many. It has become a rapidly depleting resource. Suppose we look at the moderate human attention span now, a mere 8 seconds, diminishing even more rapidly on mobile devices. In that
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The Truth About Generic Keyword Domains and Your Online Success
In the world of online branding, it’s pleasing to think that owning a domain like “bestplumbernyc.com” or “cheapcarinsurance.com” will automatically boost your SEO and guarantee instant recognition. After all, it seems apparent—users type in exactly what they’re looking for, and boom—you’re at the top. Right? Well,
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Digital Marketing in the Age of Deepfakes: Trust vs. Tech
In a digital world, great content matters — but being real matters even more. As marketers push the limits of innovation, one technological progress has sparked both excitement and fear — deepfakes. These super-realistic videos and audio clips can copy someone’s face and voice almost perfectly.
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Unlock the Power of Voice Search for Local SEO
Voice search is rapidly altering how human beings find records, providing an immediate, hands-free, and hyper-local way to connect with corporations. As voice assistants like Google Assistant, Siri, and Alexa turn out to be paramount to optimize for search, it gives nearby companies a huge competitive
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Instagram Launches ‘Instagram Map’ to Rival Snapchat’s Map
On August 6, 2025, Instagram formally launched “Instagram Map,” a new function permitting customers to discover public testimonies and posts primarily based on their geographic origins. This tool is broadly considered Instagram’s answer to Snapchat’s popular Snap Map, though its primary cognizance is on content discovery
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