How Google’s AI Overviews Are Powering a Media Monopoly?
As artificial intelligence continues to reshape how we search and consume information online, Google’s latest feature, AI Overviews, has come under inspection. A recent study has revealed a concerning trend: Google AI-generated summaries disproportionately favour major news outlets, raising queries about fairness, visibility, and the future
Continue ReadingLearn How Google AI Mode Enhances Search with Real-Time, Personalized Results
Designed to cater to the demands of the modern digital landscape, Google AI Mode promises a smarter approach to searching, whether it’s for staying informed, making purchases, or conducting research. A key update, as predicted, is the US-wide availability of Google AI Mode in Search, now
Continue ReadingBoost Visibility on Shopify & WooCommerce with Google Merchant Center Optimization
In today’s competitive online marketplace, top placement is paramount for ecommerce success in order to boost visibility. Whether you use Shopify, WooCommerce, or another platform, google merchant center optimization is a powerful approach to improve product visibility and drive more sales. When it is done correctly,
Continue ReadingHow LLMs Interpret Content: Ways To Structure Information For AI Search
Conventional SEO strategies are no longer sufficient to stay ahead these days. With the advancement of Large Language Models (LLMs) like GPT-4, Gemini, and Claude, content is now being analysed not just by keyword-matching algorithms but by models that understand the context, structure, and intent of
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